Networks of International Trade and Investment by Sara Gorgoni, Alessia Amighini, et al.This book makes a case for network analysis to be used alongside existing techniques in answering burning questions in the areas of international business and economics, such as whether trade has become more global or regional, and to what extent emerging economies challenge the role of traditional producers in specific industries.
Publication Date: 2019
International Business Correspondence by Sinee SankrusmeInternational business correspondence is not simply writing or information exchange. It is something that you want others to know about you - to know about your business and the way you deal with business transactions. This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter.
Publication Date: 2018
Can Finance Save the World? by Bertrand Badré; Gordon BrownThis book is rich with practical examples, some developed by Badré himself. For instance, he describes how at the World Bank he devised an innovative way to use insurance, a financial tool rarely considered in international development, to buttress fragile emerging economies against natural disasters and pandemics. Initiatives like these show that, as Badré writes, "when controlled and used intelligently, with benevolence and inventiveness, finance can accomplish great things."
Publication Date: 2018
Communication and Media Ethics by Patrick Lee PlaisanceEthics in communication and media has arguably reached a pivotal stage of maturity in the last decade, moving from disparate lines of inquiry to a theory-driven, interdisciplinary field presenting normative frameworks and philosophical explications for communicative practices. The intent of this volume is to present this maturation, to reflect the vibrant state of ethics theorizing and to illuminate promising pathways for future research.
Publication Date: 2018
Redefining Corporate Social Responsibility by David Crowther, Shahla SeifiThis book, argues that there has been a divergence between what academics understand by corporate social responsibility and what is practiced in the world - both in business and elsewhere within society. Through a series of studies of aspects of CSR from around the world, it re-examines the topic though the lenses of various disciplines and cultures.
Publication Date: 2018
Business Abroad by Lawrence E. Koslow, J.D.,From something as simple as finding a distributor to as complex as founding an overseas operation. Here's a 'meat and potatoes' guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, 'Business Abroad' shows you how to successfully take your company global and expand and improve your current global activities.
Publication Date: 2017
Marketing Research by R. RajagopalThis book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research.
Publication Date: 2018
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