Need help? Contact library@nbcc.ca
Universal Principles of Branding
by
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
Ultimate Guide to Email Marketing for Business
Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails.
Stand Out!!
by
Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding. This book: uncovers the secrets of brand success introduces 'Generation B' - today's generation of brand natives challenges current paradigms reveals the roots and rationale of financial brand valuation presents a range of popular valuation methods and approaches explains the conditions for brand value growth The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success. This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by: supporting tables illustrative charts case examples expert tips real-life experiences pull-out quotes "word wizard" brand glossaries Stand Out!! is an invaluable resource for the business masses - for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.
They Ask You Answer
by
They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
How and What Marketing Algorithms Think
by
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could
7 Habits of Highly Effective People
by
This book It has transformed the lives of Presidents and CEOs, educators, parents, and students
Technical Marketing Communication
by
This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.
Bayesian Statistics and Marketing
by
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.
1, 2, 3 Write!
by
1, 2, 3 Write! provides step-by-step instruction to build college writing skills. It combines comprehensive grammar and mechanics review with sentence, paragraph and essay writing techniques and practice. Links to example essays from professional and student writers demonstrate the skills studied and provide reading and critical thinking opportunities.
10 Steps to Successful Presentations, 2nd Edition
by
Conquer your phobia of public speaking with 10 Steps to Successful Presentations.
The AI Marketing Canvas
by
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process.
Search using subject keywords, title of book or author's name.
