Graphic Design

This video examines the relationship between light and color, the physical and chemical properties that create it, and the ways in which humans and animals perceive it.

With production wrapped on the commercial, Ollie brings us into the grading suite to discuss how contrast can be introduced in post-production to add depth.

It’s natural to dream of awards and achievements that spotlight one’s unique gifts—but the best designers know when to leave ego at the door and contribute to a group effort.

A documentary about typography, graphic design and global visual culture. It looks at the proliferation of one typeface.

This program draws viewers into the studio space and immerses them in the hands-on processes and limitless possibilities of art and design.

Interviews with two successful Web site designers are included, to illustrate how it all comes together in the real world.

Designers collect and organize information using digital technology and how these methods are helping to evolve new forms and strategies in the design world.

This hands-on video presents the basic elements of design and their importance in a wide variety of fields and professions.

When used correctly, popular social media platforms offer the ability to connect easily, affordably, and directly with customers and prospects to build brand awareness and loyalty and improve customer service.

This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen concept.

This touches on transmission to printers, downloadable freeware, and the flexibility of ICT programs to adapt to Kindle and iPad formats.

Understand proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo.

Attract a reader’s attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock.

David teaches us that great design is a never-ending journey of discovery—for which it helps to pack a healthy sense of humor.

As a Graphic Designer, Annie Godzicki talks about her career path, what she does on the job, and the keys to success in the field.

How do these three talented individuals translate their unique artistic sensibilities into action?

What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City–based Euro RSCG, one of the world’s largest ad agencies, to find out.