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Introduction to the Four Cs of Supply Chain Management
by
This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial and strategic issues facing managers and companies must deal with in order to set up, manage, and improve their supply chain systems upstream and downstream.
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